Boycott of Lands' End

Boycott Originator

djf042796 | Email this user

Boycott Title

Multicultural Racism

Boycott Description

Lands End latest advertising magazine had shown as many black male/white females couples in its advertising as white male/white female couples. Black women were non-existent in the magazine. Stop the multi-cultural racism. 90% of the time when multi-racial couples are shown it is always black male/ white female. Black women are generally mssing from advertisements, and other enthnicity are generally non-existent. Companies like Lands End need to stop the multicultural racism. What's wrong with showing a black man/ black female couple in advertising. It should not be more rare to see black male/ black females in advertising then black male/white female.

Boycott Demands

Lands Ends should show more black male/black female in advertising couples. Multicultural couples should only be shown as they repersentive share of all couples which is about 10%. Also, when showing multicultural couples the ethnicities should be different mixtures. I and a lot of other people are tired of black male/white female couples being shown 90% of time in advertising.