BOYCOTT Abercrombie? How about we start with the parents. I'm at that age to start my own family. Offended by Abercrombie & Fitch? Clearly the target group is 18-24 yet I find parents bringing their teens in there. I overheard a mom telling an associate, "well if it's for adults why is it so small in size?" it's common sense, the brand targets a certain body type (hence the racey advertising) Petitte women and athletic men. Just look at Armani, Victoria's Secret, etc. it's adult clothing yet I see parents dragging their kids a long then they act surprised that it's images are of adults skantily clothed? Shocking!
Abercrombie & Fitch created the kids brand called abercrombie with the little 'a' back in the day to target the young crowd. My guess is that malls that don't have the kids store, moms assume the Adult department is also for the kids.
It's simple, if you don't like the brand DON'T SHOP THERE.